CHALLENGE
ICO was hired to evaluate our client's ownership position in a 184 acre tract in Rosenberg in the path of growth. The client owned the land tract as an investment and wanted to market and sell it at the highest price possible in order to maximize their long-term hold return.

STRATEGY
In an effort to achieve the client's goals, we conducted a thorough development analysis on the tract to best understand its best attributes and its inherit challenges. Our development analysis includes checking: pipelines, oil wells, floodplains, wetlands, thoroughfare maps, drainage outfall, detention requirements, easements, power, utilities, water, sanitary sewer, zoning, deed restrictions, planning and zoning, topographic, soil makeup and other items.

Next, we created an investment model that supported the tract considering all its best features and working around its challenges to arrive at a highest-and-best selling strategy to yield the highest sale prices and the highest return on investment possible.

Then we created a custom marketing strategy to compliment this investment model.

RESULTS
We were able to sell the 184 acres to an established, credible developer with a long history of successful projects who developed it into an Industrial Business Park.